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Royal Palm Marketing

SEO

SEO Services in Des Moines, Iowa

Be the first choice when customers search. When people in your market look for what you sell, they should find you. We're based in Ankeny and work across the Des Moines metro, and our SEO program is built to do exactly that.

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We use your details only to prepare your review. No lists, no resale.

You'll hear from me, Marcus, within 48 hours. Not a sales rep, not an account manager.

Google rating
5.0
Google reviews
27
BBB accredited
A+
2026 Platinum Winner
  • CommunityVotes Ankeny 2026 Platinum Winner, voted best in Web Design
  • CommunityVotes Ankeny 2026 Platinum Winner, voted best in Digital Marketing
  • CommunityVotes Ankeny 2026 Platinum Winner, voted best in Social Media Marketing
  • CommunityVotes Ankeny 2026 Platinum Winner, voted best in Marketing and Advertisement

Why This Works

Results-Driven SEO Strategy

We focus on the parts of search that actually move revenue: clean technical foundations, helpful content that matches buyer intent, strong local signals that win the map pack, and conversion UX that turns traffic into booked jobs and sales.

  • Intent over ego.

    We target keywords and pages that generate calls and forms, not just impressions.

  • Speed + clarity.

    Fast pages and plain-language answers win both users and algorithms.

  • Local proof.

    Reviews, photos, and community presence create trust no ad can buy.

  • Compounding gains.

    Every technical fix and helpful page keeps paying you back next month and next year.

Want to know why you are not ranking?

Show me what you're doing now and I'll tell you where I see opportunities. No pitch attached.

What's Included

An SEO program that covers every angle of search visibility.

Technical SEO that sets the pace

Search engines reward sites that are fast, accessible, and easy to crawl. We audit and fix the essentials that hold rankings back: Core Web Vitals, image compression, CSS/JS bloat, redirect chains, duplicate content, broken links, and sitemap/robots clarity. We structure pages with schema markup, proper heading hierarchy, and internal links so your content is understood at a glance.

Content that answers, convinces, and converts

We build an editorial plan around real search intent. That means tight service pages, location pages that speak to local needs, comparison and pricing content that reduces friction, and FAQs that remove doubts. Each piece targets specific keywords and questions, uses clear language your customers actually use, and ends with a direct next step.

Local SEO to win the map pack

For service businesses, the local pack is the front door. We optimize your Google Business Profile with accurate categories, services, photos, products, and posts. We manage citations across the major directories, clean up NAP inconsistencies, and build review velocity with a simple request workflow. Geographically relevant content and photos give Google the signals it needs.

Authority building that compounds

We earn mentions and links from relevant, trustworthy sources: industry sites, local groups, sponsorships, and useful resources. We also keep your site fresh with regular updates, new pages, and topical clusters that demonstrate depth. This steady, white-hat approach compounds month after month and protects your rankings from volatility.

Our Process

A Clear Path to Page One

No mystery. No vanity metrics. Just a clear plan, consistent execution, and reporting tied to leads.

  1. Discovery & Benchmarking

    We learn your goals, margins, seasonality, and sales process. Then we establish baselines for rankings, traffic, and lead quality so progress is obvious and credible.

  2. Audit & 90-Day Roadmap

    You get a clear action plan across technical, on-page, content, local, and authority work. Tasks are prioritized for impact and speed so we can ship wins quickly.

  3. Fix & Fortify

    We handle technical cleanup first — speed, indexation, schema — then optimize your existing pages for intent, readability, and conversion.

  4. Content Engine

    We publish cornerstone pages and supporting articles on a monthly cadence. Each page is internally linked, structured for snippets, and measured for outcomes.

  5. Local Acceleration

    We upgrade your Google Business Profile, roll out a review playbook, add local citations, and deploy service-area content to win proximity-based searches.

  6. Authority & PR

    We build targeted outreach, partnerships, and community features — earning links that map to your priority pages and markets.

  7. Measure, Learn, Execute

    Monthly reporting ties activity to leads, calls, and booked revenue. We refine targets, scale what works, and sunset what doesn't.

What Success Looks Like

Measurable Outcomes

Real results that reach your bottom line.

  • Service and location pages that rank on page one for your money terms.
  • Consistent map-pack visibility across your core service area.
  • Lower cost per lead as organic fills the pipeline and reduces paid reliance.
  • Higher close rates thanks to clearer information and pre-sold prospects.

Deliverables You Can Expect

  • Full technical audit and implemented fixes
  • On-page optimization for key pages
  • Content plan and monthly publishing cadence
  • Google Business Profile optimization and review workflow
  • Conversion improvements (forms, CTAs, FAQs)
  • Link earning and local partnerships
  • Monthly KPI reporting with prioritized next steps

Measurement

How We Track ROI

Call tracking ties phone leads to the page and keyword that drove them. Form submissions pass source and campaign data to your CRM. We measure assisted conversions too, because SEO often starts the journey even when another channel gets the last click. Your report highlights qualified leads, booked revenue where available, and recommendations to push the next wave of growth.

  • Call tracking — phone leads tied to page and keyword
  • Form attribution — source and campaign data to your CRM
  • Assisted conversions — SEO's role in the full journey
  • Quick wins in weeks, momentum at 60–90 days, compounding after that

What We Need From You

Good work here is collaborative. This is the short list of what makes it go faster.

  • Clear goals and service priorities
  • Access to your website, analytics, and Google Business Profile
  • A point of contact to approve content and share customer proof (photos, reviews, case studies)

SEO in Des Moines

Ready to become the obvious choice?

If you want rankings you can count on, real lead growth, and a site that keeps selling after hours, this is what the program is for. Month-to-month, no long-term contracts — we earn your business every month.

You'll hear from Marcus within 48 hours.

Call (515) 500-2790Free Mockup